Artem Borodatiuk
Founder of FRACTAL, a group of 30 IT companies in Ukraine. Author of the book and course “For Managers”. I write about business and management, and I listen to a lot of music.
Mission
III > I. Move from the third world to the first — economically and mentally — within one generation.
Entrepreneurship gets us there, not government programs. Discipline matters more than motivation, systems matter more than inspiration, and a measured result matters more than fine words.
What I do
30
Build companies
FRACTAL — product and service IT companies. Every unit runs as its own business; its head counts value in dollars.
17k
Teach managers
“For Managers” — a book and a course. 17,000 students, 6,000 books, approved for Ukrainian schools.
₴215M
Serve the country
Given by the group to the army and humanitarian needs since 2022. Member of the Council for Entrepreneurship Support under the President of Ukraine.
Where to find me
Read · English
Ice Reads Podcasts27 podcasts, read for you daily No Laughing Mattermemes and jokes Substackessays and notes Xshort takesFRACTAL — 30 companies
An IT ecosystem of 30 businesses, 2 non-profits and 1,700 people. Every company runs as its own business; together they share one mission. Full catalog at fractal.partners.
NetpeakMarketing partner for the most ambitious plans — the full range of marketing solutions, from strategy to the click.
Fint8Outsourced CFO platform — helps CEOs build a finance department and move from gut feeling to data-driven decisions.
BASEBoutique full-cycle B2B marketing agency with a senior team — systematic, data-driven 360° marketing.
InwebRational performance-marketing agency for ecommerce and services. Google Premier Partner, Meta Business Partner. PPC and SEO.
RingostatAI platform for telephony, call tracking and call analytics. Clients across 70 industries; official Google Analytics technology partner.
Choice31 & IAMPMCareer-development company — an online university of marketing and business. Partner of the Ministry of Digital Transformation.
AcademyOceanAI-LMS for onboarding, training and certification. Over 1 million users trained in 40+ countries in 9 years.
SerpstatAnalyzes organic and AI search results to find new traffic opportunities. Trusted by 1 million users from 185 countries.
CoreA next-generation operating system for business: we set up your processes so you can focus on strategy.
CoreHRHRM system that automates and simplifies people management.
talanovytiRecruiting agency for the digital world — finds the people you've been missing. Your partner-in-hire.
select formMerch agency creating gear employees and partners actually want to wear.
ROKOSH Event AgencyEvents with a clear focus on business results and guest experience. Immersive formats.
LOCATIONFull-cycle video production and creative studio. Own 12-zone shooting space in Kyiv, 100+ large-format videos a month.
FRACTAL HUBCoworking and event hall for 100 guests — two projectors, festival-grade Martin Audio sound, a bar and a DJ place.
RadASOLeading agency in mobile app marketing: ASO, User Acquisition and Apple Ads.
AsolyticsAnalytics platform for promoting mobile apps (ASO).
Kiss My AppsPlatform company: 7 product verticals, a product engine of analytics, payment and marketing solutions, and a co-founding division.
Tonti Laguna GroupHybrid venture studio — launches and invests in companies across creative industries, digital and the real economy.
Tonti Laguna PrimeA division of the Tonti Laguna venture studio.
42nCreates and grows content projects for international audiences.
AdvioSelf-service platform for launching Telegram Ads on your own — no TON account limits, no intermediaries.
finerdFinTech: the geekiest tracking of personal, family and business finances in one product.
GoAdSales house with direct contracts with leading platforms and access to international digital services.
ProstoExportAn ecosystem for a confident start and scaling on global markets.
FRACTAL NewThe startup studio of the ecosystem — where new FRACTAL companies are launched.
31 GroupA cluster of social projects supporting civil society and corporate social responsibility in Ukraine.
Moye MistoNGO and crowdfunding platform — 100+ socially useful initiatives funded in 7 years.
More LyudeyIndependent media about Odesa — the city through the people who build it.
GladPetNon-profit platform for adopting and helping homeless animals.
“I am a practitioner who builds companies and shares real experience, not theory. Take the algorithm and go do it.”